Global purveyors of iconic dancefloor moments and longtime friends Lee Burridge and Hoj have today announced the launch of their new Tale & Tone imprint. The label’s six track Storybook EP is set for vinyl release July 21 with digital singles to follow.

Tale & Tone channels Lee and Hoj’s experiences exploring the world’s most sought after party destinations from the magic of hazy sunrises to the dim warehouses of underground’s past. The label acts as a bridge between the diverse environments in which dance music thrives and a showcase of the unique stories told by its sounds and devotées.

The Storybook EP will chart the Tale & Tone journey starting with a full vinyl release on July 21 and digital singles to follow. The EP begins with the mystic groove of Daso and Lutz’s Better followed by the Caribbean inspired ethereal soundscapes of Cornucopia’s Letter for Poly. All Day I Dream mainstay Lost Desert has aligned with Amari for the intricately layered, vocal driver Hunter, while the revelatory soul of Dance Spirits Wash Me Clean calls out to the calmer side of the electronic spectrum. The release is capped off with the late night affair of Newman’s The Sky and Earth and

In Hoj’s own words on Tale & Tone, "Lee and I are great friends and have been talking about starting a new project together for a long time. As DJs, we play a huge range of music in any given set, and we wanted to start a label that was less about a specific sound and more about showcasing great songs that we love to play - songs with story and groove. Tale & Tone features the music Lee and I would play in a back-to-back set. And the music we imagine playing at our dream night time ball."

This new venture offers a unique look into the minds and souls of the label heads, an intimate aural world with palpable authenticity. Lee and Hoj ask listeners to come along for the journey as these two best friends explore music close to their hearts cherry picked from legends in the scene and rising-stars alike. This is their story.