Global sales, marketing & distribution for discerning record labels & artists.

Above Board provide record labels and artists the expert resources and services to manage and drive your release campaigns worldwide, through a network of physical and digital partners throughout the globe.

Marketing Checklist

Marketing services we can provide:

  • Securing the right Promo team at good rates
  • The best rates for third party spend on banners etc
  • Social media and google advertising management
  • Working the singles and albums to the right pace for the market
  • In store  profile support across all DSP’s
  • Managing the promo team and marketing spend
  • Working with various media partners to create competitions & video content
  • Direct marketing campaigns created and managed.

 

As you know most important aspects of dance promotion have changed a lot over the last ten years. Social network profiles and streaming sites have become paramount.
We are working closely with Spotify and iTunes to make sure that the tracks we distribute are being given profile and shared in their high traffic playlists.
Below is a check list of important front facing elements that need to be effectively run. Please do your own label heath check and update all the links with your latest information and visuals if needed.

 

Spotify : 
1. Claim label / artist  page
http://www.spotifyartists.com/faq/#how-can-i-set-up-a-spotify-session-in-your-office
2. Plan Radio idents for playlist
http://www.spotifyartists.com/guides/#get-your-music-on-spotify
3. Deliver mixes  : http://www.spotifyartists.com/faq/#how-do-i-create-a-playlist
Insure the remixes are tagged in the metadata so they show on all featured artists pages
4. Email update of promo week before the release email Lara@aboveboarddist.co.uk
5. Request insights set up
6. Request edit page function
7. Create playlists every two weeks     http://www.spotifyartists.com/faq/#how-do-i-create-a-playlist
8. Add tour dates     http://www.spotifyartists.com/faq/#how-do-i-add-songkick-to-my-spotify-artist-page
9.Request Spotify Session Through Above Board

 

Beatport :
1. Update Press picture     http://www.jotform.com/form/13105057250
2. Update Biography     http://www.jotform.com/form/13105057250
3. Update social links     http://www.jotform.com/form/13105057250
4. Supply Chart for releases     Set up an account and submit directly

 

Residentadvisor :
1. Update Press picture
2. Update Biography
3. Update social links
4. Supply Chart for releases

 

Facebook  :
Facebook cover art is changed for releases and tour dates
Profile photo is unto date
About us section includes links to Beatport page and RA page
Latest album buy link is in about us section
Photos of releases are tagged with buylinks

 

Youtube : 
Buy links are added to all uploads
Page branding is upto date
About us section includes links to Beatport page and RA page
You have your own channel make sure Above Board are montizing the back end by claiming all the songs you own the copyright to.

 

Soundcloud : 
Post new tracks two weeks before release
Contact details up to date
Link to beatport and other DSPs when links live